links for 2010-07-22

"You get a cow. You can click on it. In six hours, you can click it again. Clicking earns you clicks. You can buy custom "premium" cows through micropayments (the Cow Clicker currency is called "mooney"), and you can buy your way out of the time delay by spending it. You can publish feed stories about clicking your cow, and you can click friends' cow clicks in their feed stories. Cow Clicker is Facebook games distilled to their essence." This bit jumped out at me, also: "In social games, friends aren't really friends; they are mere resources. And not just resources for the player, but also for the game developer, who relies on insipid, "viral" aspects of a design to make a system replicate."